![]() ![]() makes a complex issue easy to understand.engages the viewer to think about the topic, because they must explore each part.informs without lots of written information.Why Use an Infographic?Īn infographic is a simple but powerful way ![]() What is an infographic? An infographic is a one-page publication that presents information in a graphic way using simple images and text. The viewer explores the content by studying each section of cartoon-like images. Text is only used as labels or to briefly describe facts. Simple icons, symbols, maps, and charts combine to explain the data. It is a one-page publication that presents information in a graphic way. Infographics have become a versatile tool, offering a wide range of visual possibilities to communicate information of all kinds, managing to captivate many people by assimilating information in a much simpler and concrete way.What is an infographic? An infographic is a big picture that summarizes a topic. Capturing the attention of their target audience, they are transmitting your data assertively and generating what in marketing is known as “traffic,” i.e., more people are viewing the content, which is achieved thanks to the time spent by a user reading the infographic. Of course, everything will depend on our expertise in the area, so it is valuable to think of a visual proposal according to our skills or resources.Īnother great benefit of using infographics is paid back to companies, entities, or brands that have their data in this way. Some countless pages and applications provide templates that facilitate this task. Therefore, we must always balance the use of graphics, visual elements, and text.įor the graphic development of our infographics, we can use different types of design tools. It is important to remember that the most important thing is to transmit our information clearly and concisely. It is essential to prioritize our information at the beginning because, in this way, we can define which graphic tools are relevant and should be implemented in our infographic. It is good to consult several references to start thinking about how it would look or what elements we could include in communicating the data. Once we have identified the type of infographics we want to create, we can start with the graphic proposal to implement. Journalistic or investigative infographics.We can use the classification made by Hubspot, in which we find a total of 13 types of infographics: In this way, we can start thinking about which graphic elements would be appropriate to accompany our information or communicate it.ĭepending on our information and its level of complexity, we will also define the type of infographics we should look for and follow as a reference. It is crucial to do a prioritization exercise where we must define the most relevant data and the complementary ones. The first step is to organize the information we want to make known. Source: What should I take into account to make an infographic? Knowing this, we must consider a series of recommendations when thinking about visualizing our information as an infographic since saturation, whether visual or textual, can become a barrier to reaching our potential target audience interested in our data. Therefore, we can define infographics as educational resources by allowing us to condense data in a visual and eye-catching way. They typically contain graphic elements such as diagrams, graphs, photographs, or illustrations, which allow us to convey information in a much more diluted and comprehensive way. Infographics are usually described as visual representations that communicate information or data more effectively and attractively.
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